Doctrina

doctrina-logo

Successfully and comprehensively educate the professional audience

In Slovenia, Doctrina is used by:

1
family
doctors
1
medical
specialists
1
registered
pharmacists
1
pharmacy
technicians
1
medical
nurses

What do we offer?

We develop unique solutions for learning in online courses tailored to the needs of the professional audience. Course content can be created by the client or in collaboration with KOL and is personalised and tailored to the chosen communication channel.

We organise and conduct online meetings (webinars) and in-person events, for which interactive content is created to promote two-way communication.

We create and manage websites (landing pages) and web portals with the aim of delivering information to the target audience. For example: Promotional events organised in collaboration with the client to inform the public about health conditions, products, diseases, etc.

We offer distribution of educational and promotional content to the experts in our database (doctors, consultants, pharmaceutical professionals). The open rate of our emails is 60% on average, while the click-through rate is 20% on average. Accordingly, we share the client’s content/advertisements in our monthly newsletters or create and distribute a separate newsletter on behalf of the client.

Contact us if you want to promote a product, service, event or brand. This includes creating and optimising a digital marketing campaign, renting advertising space and keywords, managing social networks, working with influencers, etc.

We organise, conduct and analyse specific surveys aimed at a selected audience. The content is agreed in advance and prepared in cooperation with the client.

Strategies for excelling results:

Specific targeting

Users are grouped by profession, specialisation and career path, also taking into account their preferences.

Personalization

Using tools that enable marketing automation, we have optimised automated communication systems so that manual targeting is avoided.

Automatization

Using tools enabling marketing automatization, we have optimized automated communication systems, avoiding manual targeting.

Would you like to educate expert public?

Why choose Doctrina?

1

Our first-hand experience in the pharmaceutical industry has made us experts in the field, but we are looking to evolve even further. We are proud to have worked with more than 60 clients in the pharmaceutical industry. We are familiar with the industry regulations and work in accordance with them.

 

2

Our users are segmented based on the needs of a particular campaign. We monitor the reactions of target groups, are familiar with the specifics of advertising in the pharmaceutical industry, and collaborate with KOL as needed. Our database includes over 7000 users (physicians, registered pharmacists, pharmacy technicians and nurses). The open rate of our e-mails is over 50%, and the click-through rate is 20% on average.

3

We recognise that the Internet is an integral part of healthcare and education. 31% of healthcare professionals follow specialised online portals on a daily basis, and on average, physicians spend 2 hours per day reviewing digital resources. Advances in technology are also increasingly being used to manage and shop patient data to improve diagnosis and optimal treatment selection.

4

Once the new campaign and goals are agreed upon with clients, they can entrust us with its execution. Working with our partners and subcontractors, we ensure that the campaigns run smoothly and keep the client informed of the results.

Good practice example

Doctrina powerclass: cardio-diabetology

With an extensive set of online courses we made the expert public aware of the appropriate treatment of patients with diabetes or cardiovascular disease and presented effective collaboration between the patient and the medical team.

6.179

Number of
participants

15

Expert
lecturers

1.397

Awarded licence’s
credit points

90 %

Successfully completed
courses

Our clients