In Slovenia, Doctrina is used by:
doctors
specialists
pharmacists
technicians
nurses
What do we offer?
- Online courses
We develop unique solutions for learning in online courses tailored to the needs of the professional audience. Course content can be created by the client or in collaboration with KOL and is personalised and tailored to the chosen communication channel.
- Online and in-person events
We organise and conduct online meetings (webinars) and in-person events, for which interactive content is created to promote two-way communication.
- Websites and content hubs
We create and manage websites (landing pages) and web portals with the aim of delivering information to the target audience. For example: Promotional events organised in collaboration with the client to educate about health conditions, products, diseases, etc.
- E-mail newsletters
We offer distribution of educational and promotional content to the experts in our database (doctors, consultants, pharmaceutical professionals). The open rate of our emails is 60% on average, while the click-through rate is 20% on average. Accordingly, we share the client’s content/advertisements in our monthly newsletters or create and distribute a separate newsletter on behalf of the client.
- Online advertising
Contact us if you want to promote a product, service, event or brand. This includes creating and optimising a digital marketing campaign, renting advertising space and keywords, managing social networks, working with influencers, etc.
- Online research and surveys
We organise, conduct and analyse specific surveys aimed at a selected audience. The content is agreed in advance and prepared in cooperation with the client.
Strategies for excelling results:
Specific targeting
Users are grouped by profession, specialisation and career path, also taking into account their preferences.
Personalization
Using tools that enable marketing automation, we have optimised automated communication systems so that manual targeting is avoided.
Automatization
Using tools enabling marketing automatization, we have optimized automated communication systems, avoiding manual targeting.
Would you like to educate expert public?
Why choose Doctrina?
1
Our first-hand experience in the pharmaceutical industry has made us experts in the field, but we are looking to evolve even further. We are proud to have worked with more than 60 clients in the pharmaceutical industry. We are familiar with the industry regulations and work in accordance with them.
2
Our users are segmented based on the needs of a particular campaign. We monitor the reactions of target groups, are familiar with the specifics of advertising in the pharmaceutical industry, and collaborate with KOL as needed. Our database includes over 7000 users (physicians, registered pharmacists, pharmacy technicians and nurses). The open rate of our e-mails is over 50%, and the click-through rate is 20% on average.
3
We recognise that the Internet is an integral part of healthcare and education. 31% of healthcare professionals follow specialised online portals on a daily basis, and on average, physicians spend 2 hours per day reviewing digital resources. Advances in technology are also increasingly being used to manage and shop patient data to improve diagnosis and optimal treatment selection.
4
Once the new campaign and goals are agreed upon with clients, they can entrust us with its execution. Working with our partners and subcontractors, we ensure that the campaigns run smoothly and keep the client informed of the results.
Good practice example
Doctrina powerclass: cardio-diabetology
With an extensive set of online courses we made the expert public aware of the appropriate treatment of patients with diabetes or cardiovascular disease and presented effective collaboration between the patient and the medical team.
6.179
Number of
participants
15
Expert
lecturers
1.397
Awarded licence’s
credit points
90 %
Successfully completed
courses
Our clients